On April 15 and 16, the Content Marketing Meeting (CMM) Latam & Caribe took place. It is the first Spanish-speaking event dedicated entirely to the dissemination of best practices and success stories in content marketing.
For the first time, MCC brought together more than 2,000 marketing professionals, business people and entrepreneurs looking to make a qualitative leap in their marketing strategies, plans and results while delivering value to their customers.
As part of the event, the CMM Awards 2021 were presented, which recognize last year’s best Spanish-language content marketing projects in different categories and for which 106 entries were received. Taking into account that podcasting is advancing steadily in Latin America, CMM opened the call for the award for Best Podcast/Audio Content. SAVIA Perú with its program Savia Podcast won second place in the category.
“The pandemic led us to consider the urgency of creating a transversal communication channel that links our employees, but also reaches people outside SAVIA as part of our community outreach policy. We strive to develop a podcast with high value-added content for anyone,” explains Jeroen Nieuwland, Savia’s Director of Human Talent Development.
Savia Podcast broadcasts a new episode every Thursday on Spotify, Apple Podcasts, Spreaker or other audio platforms, developing topics of safety and health protocols, emotional well-being, good health, physical activity or healthy nutrition with guests from different Latin American countries.